A general insurance includes all insurance with an exception of a life insurance. Broadly speaking, general insurance does not include any such part of investment and can cover the risk of other economic, natural, political and individual risks. There are general insurance products which are especially for the individuals and include travel, motor, business, health, home, student and such accident insurance.
One can buy a general insurance policy as a provision in case of any loss that is uncertain. This might come up in the period of normal course of activities. Thus, this insurance cover can rid any burden or tension of the person. This can also be a financial burden which he is suffering following a calamity.